SEO, or Search Engine Optimization, is the practice of optimizing a website to improve its visibility in search engine results pages (SERPs). Its ultimate goal is to increase the quality and quantity of organic (non-paid) traffic to a website, driving it higher in search rankings for relevant keywords and queries. SEO encompasses a variety of strategies, techniques, and best practices that help search engines understand and rank your website effectively.
How Search Engines Work
Before diving into SEO, it’s important to understand how search engines like Google work. They use complex algorithms to crawl, index, and rank web pages based on their relevance, authority, and quality. When you type a query into a search engine, it returns results that it deems most relevant to your query. SEO seeks to improve a website’s chances of being ranked higher for targeted keywords and phrases.